In a step that reflects the evolving concept of corporate social responsibility in Palestine, SOS Children's Villages Palestine and Sbitany have launched a joint campaign introducing an innovative partnership model between the private sector and humanitarian organizations. The initiative empowers the community to play an active role in creating positive impact, turning every purchase into a meaningful opportunity to support children without parental care and families in greatest need.

The campaign builds on a longstanding strategic partnership between SOS Children's Villages Palestine and Sbitany that began in 2015. Over the years, the two organizations have collaborated on numerous humanitarian and community initiatives aimed at supporting children without parental care and vulnerable families. Today, this partnership enters a new phase by introducing an innovative model that enables the wider community to become a direct partner in creating lasting social impact.

Through the campaign, Sbitany customers can contribute to supporting children and families enrolled in SOS Children's Villages Palestine programmes as part of their shopping experience, making every purchasing decision an opportunity to extend solidarity and hope to children in need of care, protection, and support.

Mr. Mazen Akram Sbitany, Chairman of the Board of Directors, emphasized that supporting humanitarian and community initiatives is an integral part of Sbitany's corporate strategy, reflecting the company's commitment to its national and social responsibilities alongside its economic role.

He said: "At Sbitany, we believe that a company's success is measured not only by its business performance but also by the positive impact it creates within society. Through this partnership with SOS Children's Villages Palestine, we aim to empower our customers to become genuine partners in supporting children without parental care and vulnerable families, transforming every purchase into an opportunity to help build a better future. We are proud of this long-standing partnership and look forward to continuing to launch sustainable initiatives that strengthen the culture of corporate social responsibility and create a tangible difference in people's lives."

For her part, Ms. Ghada Hirzallah, National Director of SOS Children's Villages Palestine, stated that the partnership represents an advanced model of collaboration with the private sector. Rather than being limited to financial support, it creates an engaging experience that allows customers to become part of a story of positive change while raising public awareness of the challenges faced by children without parental care and families in need.

This collaboration also reflects the shared vision of both organizations that community development is a collective responsibility, and that the private sector can pioneer innovative approaches to driving sustainable change by connecting commercial activity with genuine humanitarian value.

SOS Children's Villages Palestine invites everyone to visit the campaign page and take part in this initiative, as every contribution—no matter how small—represents another step toward providing children with a safer, more stable environment and the opportunity to grow and build a brighter future.